Validate product ideas with your customers before you produce them.
Everything to run a branded product validation campaign.
A software tool - not a marketing agency.
From campaign brief to validated product shortlist.
Built for retail approval workflows.
Illustrative demos across four product categories.
Questions buying, legal, and marketing teams ask.
Can we moderate entries before they go live?
Yes. Your team reviews entries on a private dashboard before anything is published. Nothing goes live without your approval.
How do you prevent fake votes?
Layered protection: verified email, rate limiting, device fingerprinting, and duplicate-pattern detection. Flagged votes are excluded from the demand report.
How do you handle IP and design rights?
Every entrant accepts event-specific terms before submitting. Licensing, transfer, and exclusivity are configured to match your legal requirements. We do not claim any rights to submissions.
How long does it take to launch?
Around 48 hours once the brief, brand assets, and approvals are confirmed. Multi-market campaigns or complex eligibility rules may take longer.
Can we run a private or invite-only competition?
Yes. Loops can be password-protected or limited to a specific audience — for example, existing loyalty members or trade contacts.
What does the output look like?
An exportable demand report: submission list, vote totals, feedback breakdowns, notify-me counts, and a ranked shortlist — ready for your buying team.